Business, Marketing, and Life Advice for Play-Based Business Owners

One of the things parents love most about hosting their child’s event at our facility is the freedom we allow when it comes to decorating. There is something so special about seeing the birthday child walk into their party and watching their face light up because their favorite character/ show/ book/ animal has been brought to life with the decor. 

My favorite part of my sons’ parties when they were under 5 years old was seeing their faces when they came in through the door....

Indoor playgrounds are gaining popularity because they offer comfortable and secure play areas, and they give kids a chance to burn energy regardless of weather conditions.

As more play cafes begin to pop up around the country and in our own neighborhood, we want to remind you how we think Climbing Vines Cafe & Play is different from other indoor play spaces...

Climbing Vines Cafe’ & Play is a place for parents to bring their children for low-key, imaginative play while they...

If you’re a regular reader of my blog, I’d like to first start off my saying this will not be my typical post detailing fun birthday parties or giving indoor-playground business advice. But this topic has been on my mind and in my heart for several months now, so I have to get this out. I’ll do my best to be brief.

I’d also like to preface this by saying that we at Climbing Vines Cafe and Play are so blessed to have an extremely kind, loyal, and respectful group of...

Hosting a birthday party at Climbing Vines is a guarantee that your child will have a unique and fun experience! Every one of our packages includes a private rental so you can enjoy our play cafe with just your guests. Each party is completely individualized and we accommodate for nearly any sized event.

Whether you’re considering hosting a part in our indoor playground space or are looking to create your own indoor playground birthday party package, below are some frequently asked...

Our family-owned and operated 2,500 sq. foot space features a clean, imaginative play-area for babies, toddlers, and preschoolers, as well as a barista-staffed gourmet coffee, tea, and espresso cafe for adults. It is large enough for the children to run & play, yet intimate enough for adults and caregivers to relax, have a conversation, or catch-up on work.

If you’re a regular at Climbing Vines Cafe and Play, this information should be familiar, but today we want to share some...

If this is as far as you get in this post, just remember: online criticism will happen NO MATTER WHAT. And it will all be ok.

Earlier this year, a woman orchestrated a coordinated social media attack on my business and me personally. It left me gutted for hours. I could tell soon after she messaged me that she was attempting to get a rise out of me for social media attention, which was confirmed by the other reviews she had been recently leaving local businesses.

However, I was able to take...

Pssst... for a more recent article and a podcast episode on this topic, click here!

For a year or so after Climbing Vines opened, I could barely go one day without checking the websites and social media accounts of my local competitors. I was constantly looking over my shoulder, hoping and praying that no one would “copy” my business idea and steal all of my customers.

After two direct “copycats” opened within the first few years, it turns out that I was right about...

HOW TO PROFESSIONALLY HANDLE AND RECOVER FROM A KEY EMPLOYEE LEAVING YOUR BUSINESS

As any business that employs part-time team members, we see a fair amount of employee turnover at Climbing Vines. This is true for any local business, but especially for an indoor playground. Many people will apply and join your team without fully understanding what to expect, or what’s expected of them since the business concept is relatively new.

While I felt business was a strong suit of mine, when I...

These days, especially if you are in the U.S., even minor injuries like a finger jam or a slip and fall can have devastating effects on your small business, so the recreational aspect of an indoor playground makes us especially vulnerable to injuries, lawsuits, and disgruntled customers.

We also of course want to prioritize the safety of our guests as much as we possibly can.

Remaining prepared during any sort of personal-injury emergency should be self-explanatory but it’s,...

The only time we’ve “fired” a customer happened a little over 6 months ago. While this was a difficult decision to make, it was necessary for the well-being and safety of our other customers. Unfortunately, not every family is going to share our philosophies or feel obligated to abide by our policies, so we have found it is easier to let those customers go and focus on the customers that do love and respect our space and our rules.

Speaking of rules, we are big proponents of...