Business, Marketing, and Life Advice for Play-Based Business Owners

In this POST-COVID era, the pivot towards virtual events and classes is an essential one for many business.

However, hosting a virtual event is both an art and a science, and it’s often more complicated than it may seem at the beginning.

I have been to SO many virtual workshops and conferences and classes over the last several months, and the ones that I would consider to be good investments all had a bunch of things in common.

The first hurdle with a virtual event is to get people to sign up...

I’ve previously discussed on my podcast the genius marketing skills both Taylor Swift and her team possess -- but this recent “surprise” album was such a breath of fresh air.

But before we get into the details, a quick DISCLAIMER-- even if you are NOT a fan of her music whatsoever, there are still some amazing marketing takeaways from her latest album drop that you can use to enhance your business-- so keep reading.

So-- anyway, if you are in tune with the music industry or Taylor swift you li...

Paid Workshops: The New Strategy That Will Reinvigorate Your Email List

If you have been building an email list for some time, even if it’s small, I want to share a strategy with you that has REALLY been working for us. If you’ve been list-building for a few months or more, there are likely subscribers on your list that have already consumed your free content, have already seen your lower-priced offers, and have already been presented with your higher ticket paid offers. But for some reason,...

How to Create Instagram Stories that Generate DMs

If you’re active on Instagram, you know that engagement and reach has shifted from in-feed posts to Instagram stories! This shift has left a lot of businesses feeling panicked about their decreasing number of “likes,” but for businesses who sell directly to their customers through social media, this is actually good news!

Instagram stories allow brands to share more intimate, playful, and customer-forward content. But most of all, Instagram sto...

Unless you’ve been living under a rock, you’re likely well aware of the serious changes happening around the globe, across industries as we business owners try to adapt to the new mid/ post COVID-19 regulations.

Not only do we want to remain compliant to avoid fines and to keep our doors open, but we also feel a huge obligation as society members to reduce the spread of the virus as much as possible, while still meeting the demand for our services (you know, to pay our bill and continue making ...

If you have ever run a Facebook or Instagram ad, chances are you’ve come across the term “relevance score.” Nowadays, some people may also be seeing ad quality ranking, engagement rate ranking, and conversion rate ranking. 

Here is a screenshot of one current ad I am running:

According to Facebook, “Your relevance score or quality score estimates how well your ad is resonating with the people you want to reach. The higher your ad's relevance score or quality score, the better it's considered...

As some of you know I recently invested in Stu McLaren’s Tribe program and I love it, I highly recommend it, and I am going to share some high-level takeaways from the program after it wraps up in a few weeks, so look out for that!

It was expensive, and it was a risk to invest a few thousand dollars in something that frankly I wasn’t sure if I needed. After all, I hit six figures in digital products alone last year, I have 2 membership sites that I love, and I feel like I’m doing OK.

And las...

It’s May 2020, and we are right in the middle of the COVID-19 crisis and all of the uncertainty that comes with it.

I’ve been paying attention to the conversations happening on podcasts, YouTube channels, and inside Facebook groups, and I’ve actually been quite surprised at the comments being made.

Understandably, a lot of people are feeling scared and stuck, and like their dreams are on pause.

However, the surprising part to me is that a lot of prospective business owners are completely HA...

Whether you are looking to start or grow a business, you will have many options along the way in terms of accelerating your path to success.

There are free resources like blogs and YouTube, paid educational products and programs like online courses, as well as coaches or consultants that work one-on-one with clients.

This is a good list of questions to consider whenever you decide to invest in a mentor, expert, or “guru”, whether you are only investing your time (to watch their free content, f...

I’m writing this on March 24, 2020- while we are smack in the middle of a global health crisis. I live in New York so we have been quarantined for just over a week, and indoor playgrounds around the country have been mandated to close until further notice.

While “social distancing” seems to (so far) be “flattening the curve”, so to speak (with the main aim of “flattening the curve” being to prevent a sharp peak of cases and spread out the infection over a longer period of time so that the healt...