Business, Marketing, and Life Advice for Play-Based Business Owners

Is an Indoor Playground Franchise the Right Investment for You?

Jun 14, 2019

If you dream of going into business for yourself but you’d rather not build your business from scratch, franchising might be the right choice for you! However, it can also have a variety of drawbacks.

Franchising (and all the legal jargon that goes with it) can be confusing for first time business-owners, so today I’m going to break down the advantages and disadvantages and how franchising differs from licensing.

WHAT IS A FRANCHISE?

A franchise is an extension of an already...

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How Much Does it Cost to Open an Indoor Playground Business?

Jun 06, 2019

 

 We’ve already discussed the red flags I look out for in an indoor playground business plan, but I wanted to elaborate just a bit more on start-up costs and what you can expect should you decide to embark on this endeavor.

If you want all of the start-up costs you can expect (especially those that will likely surprise you!) I’d love to invite you to join us inside Play Cafe Academy where you’ll not only get ALL the line-by-line details but also personalized...

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The Profitable Indoor Playground Business Plan: 5 Red Flags I Look Out For

May 29, 2019

Since I opened the doors to my indoor playground in 2015, I have had thousands of prospective owners reach out to me asking to “take a quick look” at their business plan. Now, not all of them have gone as in-depth as I did when creating a business plan, but most business plans are major documents that take a great deal of time to review.

And because you can now get MY eyes on YOUR business plan for a fraction of what a 1:1 consult would be if you upgrade your business plan...

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5 Reasons to Book an Indoor Summer Birthday Party for your Child

May 21, 2019

If you live in an area like we do in Western New York (we’re in Rochester!) with beautifully hot summers and cold snowy winters, you’ll know that your options for your child’s birthday party are largely dependent on the weather.

As an August baby, we always had small family parties outside at my house. But, with sons born in November and March, we are always left to book an indoor venue for their celebrations, if we chose to have them that year. While those with children...

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5 Things I Still Do Myself in My Indoor Playground Business

May 09, 2019

In an earlier blog post, I discussed the 7 things I no longer do in my indoor playground business as I have grown and matured as a business owner.

I referenced Michael Hyatt, who, in many of his books and programs continuously refers to designing your ideal days and weeks as “the desire zone.” Operating within your desire zone, as he describes it, simply means you are spending the bulk of your time doing what you both love AND are good at.

While there are many tasks I cut...

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7 Things I did the First Year of Owning My Indoor Playground Business that I DON’T Do Now

Apr 28, 2019

As I have grown and matured as a business owner, one of the most important things I have learned is what to spend my time and energy on, and what I am better off delegating.  Michael Hyatt, in many of his books and programs, continuously refers to “the desire zone” when it comes to designing your ideal days and weeks. Operating within your desire zone simply means you are spending the bulk of your time doing what you both love AND are good at.

For me, a great example of...

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Why I Created Play Cafe Academy | Open a Profitable Indoor Playground

Apr 21, 2019

If you've been keeping up with my weekly blogs or watching me over on YouTube for a while, you know that I tend to talk about opening a profitable indoor playground-- my recommendations based on what we did right and what we did wrong with own business. 

Today, I really wanna take a step back and share a little bit about why I create this content and began Play Cafe Academy. (My paid program where I teach people step-by-step how to open an indoor playground and also hold their hand...

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5 Ways We Make School Break Weeks as Smooth as Possible At Our Indoor Playground Business

Apr 16, 2019

If you are a parent whose child is preschool-age or above, you understand how “break weeks” can be. Routines go out-the-window, and it’s easy to get stir-crazy, especially if you live in an area that stays cold well-through spring break like it does here in Western New York!

It can be very tempting to plan a fun outing for every day of the week, yet here’s the thing; Everyone else is also planning to do the same.

That can mean difficult parking, lots of crowds, and...

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6 Ways we Deliver an Above-and-Beyond Kids Birthday Party Experience

Apr 11, 2019

At Climbing Vines Cafe & Play, we offer a variety of services from classes and camps to open-play and private events. It’s our adult and child-friendly birthday parties, though, that we have chosen as our focus.

While we, of course, put time and resources towards making each aspect of our business the best it can be, I have found that having one primary focus helps us best serve our customers. Having one top priority has also helped our indoor playground stand out against our local...

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9 Tips for Handling Online Criticism as a Business Owner

Mar 13, 2019

WHAT TO DO WHEN YOUR INDOOR PLAYGROUND (OR YOU!) GET NEGATIVE FEEDBACK ONLINE

Want to listen as a podcast episode instead? Tune into this episode of the Profitable Play Podcast here!

If I am being honest, this has been a post that’s been on my “idea board” for months. Handling online criticism has always been a struggle for me, and I am still constantly learning and maturing as a business owner.

This past week, I had an angry woman orchestrate a coordinated social media...

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Can I Send You My NEW Free 2024 "What's Working In The Indoor Play Industry" Guide?

I asked 11 Play Cafe Academy and Play Maker Society members what is working RIGHT NOW in their businesses to attract customers and grow sales. I want to send you their answers in my FREE newly updated 2024 "What's Working" Guide!